生物城整體宣傳打造導視系統設計要求

生物城整體宣傳打造導視系統設計要求

1、策劃方案應定位準確，結合成都天府國際生物城投資開發有限公司（以下簡稱“生物城公司”）VI手冊的相關要求，統一考慮設計的整體布局、形式、風格、畫面色彩等要素，與目前已完成的相關設計如VI體系、現場宣傳設施等協調統一。

2、為滿足生物城公司的對外宣傳需求，導視系統設計方案應具備2種特點。

一、具有國際化標準，借助國內外先進理念以及創意，制作與國際化接軌的創新設計。

二、生物城公司為全資國有公司，因此在設計方面因考慮社會影響，避免設計內容對公司的公眾形象造成損害。

3、為讓宣傳設計方案立足于目前建設之上，達到推動成都天府國際生物城規劃建設工作，促進生物城的發展，提高生物城招商效率。中選人設計需統籌考慮生物城目前項目設計、規劃方案，結合生物城當前宣傳理念，提出適合生物城推廣的方案與設計。

4、包含但不局限于上述內容,中選人可根據自身優勢和對生物城整體宣傳打造的理解提出更有創意性的設計思路。

5、設計服務團隊應該具備國際化視野，以服務過海外項目或跨國企業為佳，且需擁有多項知名品牌策劃推廣業績。

6、中選人后期設計團隊應擁有策劃、文案、設計等以上3種職能的人員配置，考慮到本次項目需求的特殊性，也為了更好承接后續物料的制作、施工。本次設計服務團隊內應配置一名對現場施工、材質控制方面有經驗的專業人員。

7、比選階段比選申請人應當提供初步的視覺導視和布局分析概念性方案。

五、時間要求

50個工作日內完成成都天府國際生物醫學工程產業加速器導視系統設計。

Design requirements for the overall promotion of the bio-city

1. The planning plan should be positioned accurately, combined with the relevant requirements of the VI manual of Chengdu Tianfu International Biological City Investment and Development Co., Ltd. (hereinafter referred to as "Biological City Company"), and unified consideration of the overall layout, form, style, screen color and other elements of the design. The related designs that have been completed, such as the VI system and on-site publicity facilities, are coordinated and unified.

2. In order to meet the external publicity needs of the Biocity Company, the design of the guidance system should have two characteristics.

1. With international standards, with the help of advanced concepts and creativity at home and abroad, to produce innovative designs that are in line with international standards.

2. The Biocity Company is a wholly-owned state-owned company. Therefore, in terms of design, social influence is considered to avoid damage to the public image of the company due to the design content.

3. In order to make the publicity design plan based on the current construction, to promote the planning and construction of Chengdu Tianfu International Biological City, promote the development of Biological City, and improve the efficiency of biological city investment. The design of the selected candidate shall comprehensively consider the current project design and planning plan of the Biocity, and combine the current propaganda concept of the Biocity to propose a plan and design suitable for the promotion of the Biocity.

4. Contains but is not limited to the above content. The selected candidate can put forward more creative design ideas based on his own advantages and understanding of the overall promotion and construction of the Bio City.

5. The design service team should have an international vision. It is better to have served overseas projects or multinational companies, and must have a number of well-known brand planning and promotion achievements.

6. The later design team of the selected candidates should have the staffing of the above three functions of planning, copywriting, design, etc., taking into account the particularity of the needs of this project, and in order to better undertake the production and construction of subsequent materials. This design service team should be equipped with a professional experienced in on-site construction and material control.

7. Applicants for the comparison and selection phase should provide a preliminary visual guide and conceptual plan for layout analysis.

Five, time requirements

Complete the design of Chengdu Tianfu International Biomedical Engineering Industry Accelerator Guide System within 50 working days.